Fire protection that commands trust, and the search to match.
Zyan Fire Protection delivers passive fire protection work across London, fire stopping, fire barriers, compartmentation and fire door work, for a client base spanning commercial, residential and public buildings, everything from offices and flats to schools and healthcare sites.
Compliance is strict here, and hiring the wrong contractor is a genuine risk, so the priority became content that demonstrates real expertise, earning recognition in the industry, and solid enquiry tracking to turn traffic into business. What follows covers the launch quarter and the year-on-year picture as of May 2026.
A regulated niche with high stakes and low volume.
Fire protection operates under strict regulation, and buyers place enormous weight on proven technical knowledge and compliance. Well-established competitors already dominate the space, and commercial clients handling safety obligations won’t reach out without confidence in the contractor first. Some of the most commercially valuable search terms, fire stopping products being one example, get relatively few searches each month, but whoever runs those searches is usually close to making a decision.
The task involved earning real authority in a niche, technical field, turning dense fire safety subject matter into something a non-expert could digest, and building a lead pipeline from scratch, all while carrying that progress through a later website migration.
Trust had to be earned before enquiries would follow, so that came first.
Modern microsite with mobile-first design and clearly defined conversion paths
Fully self-managed platform with CRM integration and sub-second load speeds
Monthly traffic up 198% year on year, 132 to 393
+443 Leads Generated 1st Year
Tristan and the team at SMC have been fantastic from start to finish. Communication has been excellent, they keep us updated every step of the way and are always on hand to discuss ideas or answer questions.
We came to SMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.
The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth.
Couldn’t recommend SMC highly enough — thanks to Tristan and the whole team!
Managing Director, Zyan Fire Protection
A specialist niche made visible, and the enquiries followed.
What started as barely any online presence turned into a dependable source of new business. The buyers Zyan actually wants are now finding the firm through search, and the numbers prove it, 141 tracked enquiries since going live, with 108% growth in keywords holding a top-30 position over six months. In a field this specialised, that kind of steady month-on-month demand is a genuine result.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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