Background.

Client

J&P Accountants

Industry

Finance

Location

Manchester, UK

The accountant ecommerce sellers search for.

Running an online shop comes with its own financial headaches, VAT, cross-border tax, payroll and more, and J&P Accountants is the UK chartered firm built to handle exactly that for the ecommerce and Amazon sellers J&P works with all over Europe. The project rebuilt the site’s SEO groundwork so sellers would land on J&P’s doorstep.

Qualified Leads 1st Year
0
Peak 156 Leads in Single Month
Since Launch to Date
Total Users
+ 0 %
594→ 1,414
First 90 Days
Sessions
+ 0 %
344→ 1,624
First 90 Days

Challenges.

A site we had to work around, not rebuild..

Technical and database issues on the existing build ruled out a rebuild or structural change entirely. Without that option, progress had to come from outside the site itself, new content, service pages and authority building rather than fixing the foundations directly.

The brief called for stronger rankings and real enquiries with the build untouched, growing authority around a structure nobody could touch, and turning a low-traffic domain into an actual pipeline within a few months.

Approach.

Every decision came back to one thing, making sure J&P was there the second a seller started looking for accounting help.

  • Solving the questions sellers actually have. Simple, no-nonsense guidance covering VAT rules, Amazon-specific issues and the tax side of trading online.
  • Building trust through the site itself. A design and content approach that shows the firm is exactly as credible as it claims to be.
  • Not stopping at one market. Visibility aimed at sellers across Europe as a whole, all funnelling back to a single UK-based firm.
  • Making contact easy. Clear FAQs and a contact process with no friction.

Web Development

Service pages built to communicate specialist expertise and convert sellers.

Google SEO

Monthly traffic up 198% year on year, 132 to 393

Google Ads

+635 Leads Generated 1st Year

Feedback from
our client - Zyan Fire Protection

"The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week."

Tristan and the team at LMC have been fantastic from start to finish. Communication has been excellent, they keep us updated every step of the way and are always on hand to discuss ideas or answer questions.

We came to LMC a few months ago after being let down by our previous agency, asking them to create a new website and manage our SEO and Google Ads campaigns. The results have been outstanding. Enquiries have increased significantly, and we’ve gone from barely appearing on Google to ranking on the first page for several key search terms, with more improving each week.

The website they delivered was exactly what we had envisioned: professional, well-designed, and fully optimised to support our SEO and PPC efforts. Their work has been a real boost for our business during a period of growth.

Couldn’t recommend LMC highly enough — thanks to Tristan and the whole team!

Zak Lambri

Managing Director,  Zyan Fire Protection

Key Results.

A quiet domain turned into a busy front door.

In a matter of months, J&P went from close to invisible in search to bringing in a steady, growing group of genuinely relevant traffic. Organic search enquiries grew more than four times over, and sellers on the hunt for specialist help now find J&P before anyone else. It’s the difference between hoping referrals keep coming and having a stream of leads that keeps itself going.

Top 5 Keyword Rankings Within 3 Months

0

Book a Visit conversion increase

0 %

Leads Generated within 90 days

0 +

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