On The Block Gaming is a gamification business assisting companies change demanding or “tedious” operations into captivating interactive environments. Their earlier interface didn’t sufficiently express their brand capabilities or efficiently display the scope of their operations. The corporate identity lacked uniformity across platforms, and they possessed no integrated design resources for social or in-person purposes.
This thorough overhaul helped create On The Block Gaming as a dependable and forward-thinking specialist in the gamification field.
Our comprehensive overhaul and visual refresh delivered a cohesive web profile establishing On The Block Gaming as an expert participant in the gamification market.
The website they built not only looks great but is also performing well, and their SEO strategy is already helping us gain more visibility. I’d highly recommend Surrey Marketing Company to any business looking to grow their online presence.
Co-Founder – On The Block Gaming
On The Block Gaming encountered the difficulty of a visually disorganised interface lacking credibility and neglecting to convey their innovative gamification technique. Exploration and arrangement didn’t successfully direct guests toward case histories or requests, limiting their capacity to exhibit their efforts and transition guests. Furthermore, their visual identity wanted development to appropriately convey their creative approach, with fluctuating display spans platforms and no integrated visual resources for web platforms or in-person purposes, damaging their expert standing in a demanding field.
We launched a thorough overhaul merging interface reconstruction, visual modernisation, and multi-platform resource development to create On The Block Gaming as a dependable gamification specialist.
Complete refresh with website redesign and multi-format templates
Dynamic platform showcasing gamification capabilities
+700% increase in organic website traffic within 90 days.
Alongside the interface rollout, we created a concentrated search approach reinforcing On The Block Gaming’s search visibility. Throughout simply 30 days, the business attained top search placement for “Gamification Solutions”, establishing prompt sector standing.
This strategy furthermore created a substantial expansion in non-paid website guests, producing a +700% expansion throughout 90 days. Throughout the opening 30 days by itself, these advancements created £600k significance of requests, showing the immediate financial outcome of a correctly implemented search approach.
The earlier On The Block Gaming interface lacked the interactive and engaging character anticipated from a contemporary gamification operation. Our construction technique concentrated on establishing a flowing, captivating experience coordinating with their ground-breaking answers for game-based operations.
We created the site to prioritise engagement, guaranteeing effortless navigation across sections while sustaining quick loading. The flexible parts were constructed to demonstrate their gamification abilities without demanding demanding systems, maximising operation spanning platforms.
Essential modifications encompassed a reorganised guest experience from difficulty comprehension to solution recognition, with purposefully situated guidance prompting guests toward obtaining. The construction guaranteed easy connection with their operational frameworks for live revision and potential development.
The outcome is a contemporary, high-efficiency interface successfully sharing On The Block Gaming’s importance proposal while producing expanded connection and prospect development through improved guest flows for requests, portfolios, and case history investigation.
We upgraded On The Block Gaming’s visual identity to establish a unified and trustworthy presence conveying their gamification knowledge. The refreshed visual structure improved present type and colour selections, synchronising visual components spanning platforms guaranteeing coherence.
The upgraded branding was prolonged into web and social frameworks, supplying On The Block Gaming a harmonised graphic profile for every web and in-person narration.
As part of the brand refresh, we also designed professional business cards applying the updated identity across offline materials. The new cards maintain consistency with the refreshed typography and colour palette, ensuring a polished and cohesive look.
These now serve as a tangible extension of the brand, reinforcing On The Block Gaming’s professional image in client meetings and events.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, achieving a +700% increase within 90 days. Within the first 30 days alone, these improvements generated £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO strategy.
The previous On The Block Gaming website lacked the dynamic and interactive feel expected from a modern gamification platform. Our development approach focused on creating a fluid, engaging user experience that aligns with their innovative solutions for gamified processes.
We structured the site to emphasise interactivity, ensuring smooth transitions between sections while maintaining fast load times. The dynamic components were built to showcase their gamification capabilities without relying on heavy scripts, optimising performance across devices.
Key improvements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development ensured seamless integration with their backend systems for real-time updates and future scalability.
The result is a modern, high-performing website that effectively communicates On The Block Gaming’s value proposition while driving increased engagement and lead generation through improved user flows for enquiries, portfolios, and case study viewing.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, increasing significantly within the first month. Most importantly, these improvements translated into £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO approach.
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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