Say What You C (SWYC), a decade-established merchant of bespoke bags, accessories and clothing, was approaching operational closure. Monthly earnings had declined to £8,000, sales transformation proportions remained beneath sector averages, and rivals with half million social followers were managing the business.
Throughout 2 periods of overseeing their promotion, we halted the reduction. SWYC expanded to £13,000 in monthly earnings, a 62.5% expansion that produced a transparent route back to maintainable expansion.
From decrease to recovery in 2 periods: Month-to-month earnings increased from £8,000 to £13,000, guaranteeing the corporation’s existence and discovering fresh expansion possibilities.
Implementing SEO, website design and Meta ads, the whole process has been extremely efficient and explained in simplified terms. Allowing us to focus on the creative areas of the business which we are good at. We are very happy to work together and look forward to a successful future. Would highly recommend their services
Say What You C (SWYC)
SWYC was only 90 days from closure. Monthly revenue had dropped to £8,000, with a 1.2% conversion rate against a 2% industry benchmark. Competitors such as Stoney Clover Lane (567K followers) and Lily & Bean (480K followers) were dominating market share.
Without immediate action, a decade-old brand would have disappeared. The challenge was to restore revenue quickly, acquire new customers, improve conversions, and reposition SWYC as a strong competitor, all while showcasing their unique strength in personalisation.
We performed a total marketing overhaul spanning plan, campaigns, search optimisation, material and site improvement. Every component was created to prevent decrease, redevelop exposure, and encourage persistent expansion.
70+ page comprehensive report with 13 strategic sections
Professional photography and videography services provided with dedicated studio shoots
Targeted keywords with 100,000+ monthly search volumes
Meta campaigns achieved a 320% CTR boost and strong engagement.
We initiated with comprehensive opponent investigation, evaluating SWYC versus 10+ opponents spanning from specialty operations to multinational companies.
Analysis revealed untapped possibilities spanning seven fresh divisions, encompassing pupils, male recipient, animal gifts, and essential Western European regions (Spain, Netherlands, Italy).
This investigation led a refreshed corporation approach concentrating on distinctiveness, variety, innovation, and client interaction guaranteeing SWYC’s communication connected while separating it from opponents.
Being a commitment demonstrating our dedication to their recovery, we produced thorough site maps suggesting e-commerce improvements. These approaches concentrated on improving customer interaction and sales improvement, tackling the distance among the present 1.2% sales portion and the marketplace guideline 2%.
Our suggestions encompassed straightforward payment procedures, enriched merchandise customisation features, and principal cellular responsiveness to grab the rising cellular shopping field.
The corporation had matured and was decreasing versus competitors, battling to remain cutting-edge. We improved corporate standards and platform standards to revitalise the corporation and reorganised customer sales pathways to create the purchasing experience more productive and motivate superior sales.
Our Meta campaigns generated significant advances. Click elevation expanded by 320%, climbing starting 1 throughout 100 customers pressing to beyond 4 throughout 100. This minimised customer expenses, improved participation, and facilitated productive development, producing an normal of beyond 10 transactions everyday.
Alongside this, site guests expanded by beyond 60% every period. By prioritising SWYC’s distinctive personalisation, programs regularly drew high-calibre clients and broadened the client group.
Increased engagement and conversions, driving an average of over 10 sales per day
We oversaw SWYC’s organic platform existence spanning every principal systems, launching a material approach harmonising merchandise promotion with engaging way of living material. Our technique concentrated on producing neighbourhood surrounding personalisation and private manifestation.
Participation proportions skyrocketed greatly, with our investigation demonstrating SWYC might powerfully oppose competitors with hundreds of thousands of followers via extraordinary material excellence and credible customer participation.
Graphic material served as a significant limitation. SWYC depended on variable, spontaneous photos, lowering sales. We dedicated periods of focused production place manufacturing to create a premium material collection, skillfully designed and modified for way of life incorporation.
This offered a enduring supply of components, eliminated recurring photography expenses, and gave the corporation a polished, constant standing. Video resources demonstrated the personalisation operation, creating assurance and participation spanning Instagram, TikTok and the site.
We restructured SWYC’s search groundwork via improving site quickness, framework, and search phrase concentrating. Containing beyond ten periods of business working, SWYC remained effectively located to obtain high-purpose guest engagement for bespoke bags, bespoke accessories, and individualised resources.
Non-paid guest engagement expanded steadily month following period. Concentrating on 100,000+ month-to-month investigations discovered beyond £30,000 in earnings capability, delivering permanent exposure and balance.
62.5% revenue growth in 2 months.
We transformed a £455 daily ad spend into a reliable growth driver. Seven intent-focused campaigns, supported by A/B tested creative and continuous optimisation, fuelled results.
The biggest breakthrough came from improving conversion rates. Lifting performance from 1.2% to 2% unlocked an extra £18,200 in monthly revenue potential, a 127% profitability uplift.
Monthly revenue achievable through improved conversion
Revenue increase achieved within 4 months
Our Meta campaigns drove major improvements. CTR increased by 320%, rising from 1 in 100 users clicking to over 4 in 100. This lowered acquisition costs, strengthened engagement, and enabled profitable scaling, resulting in an average of over 10 sales per day.
Alongside this, website traffic grew by more than 60% month on month. By emphasising SWYC’s unique personalisation, campaigns consistently attracted high-quality buyers and expanded the customer base.
Increased engagement and conversions, driving an average of over 10 sales per day
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
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