My Fuels operates as a nationwide distributor and merchant of functional merchandise including AdBlue, coal, firewood, cleaning solutions and disposable grilling equipment. Their product selection is offered across primary supermarkets and fuel stations throughout Britain.
We executed a comprehensive identity upgrade to improve retail shelf visibility, establish unity across a wide, cyclical product selection, and establish My Fuels as notable to everyday customers and credible to commercial operators.
My Fuels sells practical merchandise which are commonly low-engagement and regarded as “standard”. To distinguish the corporation, we developed a personable personality, the My Fuels Fox, motivated by succeeding character-focused approaches from businesses including Duracell and Gorilla Glue.
The merchandise selection transforms seasonally across cold weather objects, like timber, and warm season solutions, including barbeques. We created a colour framework: crimson for cold weather, azure for warm season, and white for enduring requirements including windscreen fluid. This delivers simple shelf shopping while maintaining a unified look.
Being a nationwide merchant, My Fuels required securing arrangements with primary chains including Asda, B&M, Esso, BP and Tesco. Our identity upgrade placed the business as credible, distinctive and economical, expanding awareness spanning commerce and consumer segments.
The modernised corporate identity profitably improved My Fuels’ business existence with a distinctive visual framework distinguishing them versus competitors on shopping shelves.
We delivered a thorough identity upgrade encompassing symbol creation and 30+ item packaging modifications, producing a unified brand interaction spanning their whole product selection.
My Fuels functions in a demanding field where optical impact and brand familiarity are vital in shopping conditions. The challenge was establishing a personality framework accommodating varied seasonal collections while standing out among crowded display areas. The corporation required a flexible and well-known personality differentiating My Fuels from different commercial competitor businesses with reduced branding approach.
We performed competitor evaluation, created a unique brand personality including a character mascot supplying character to everyday merchandise, and applied this spanning the whole product selection with extensive packaging modifications.
Designed 12 logo concepts and completed packaging redesigns for 30+ products across seasonal ranges.
Extensive competitor analysis and market positioning research ensured the brand appealed to both corporate buyers and end consumers.
We executed thorough business evaluation, examining leading corporations to grasp optical approaches affecting awareness and buying selections. Insights from character-centred personalities shaped a technique supplying character to functional merchandise while supporting variable adjustment spanning efforts.
Our appearance operation commenced with 12 symbol ideas and unrestricted feedback phases guaranteeing the completed personality showed My Fuels’ situation and targets. The completed framework provides a standout appearance, strengthens commercial positioning, and creates a basis for extended brand familiarity.
We upgraded the complete merchandise selection, combining the personality regularly and creating focused colour separation for seasonal simplicity. The packaging joins striking optical attraction with functional shopping requirements, creating a unified brand collection performing effectively spanning multiple business environments.
Before the rebrand, My Fuels’ packaging was inconsistent, with limited visual identity and weak shelf presence. After our redesign, the product line was unified under a bold new identity featuring the My Fuels Fox, with seasonal colour coding and 30+ cohesive designs that enhanced shelf visibility, brand recognition, and appeal across all buyer segments.
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